Parisian cosmetic and toiletry company, established in 1909 by Eugène Schueller, a chemist, to manufacture hair dye; greatly expanded by François Dale in the 1950's and '60's; Nestlé took a 49% stake in 1999. Today (2005) the company is valued at some £30 billion
L'Oréaline L’Oréal
1926
Imedia L’Oréal
1950
Rege L’Oréal
1952
Chromo L’Oréal
1953
Elnett L’Oréal
1959
Clarissama L’Oréal
1960
Flone L’Oréal
1960
Reclair L’Oréal
1960
Ambré Libertine L’Oréal An edt
Fleurie Jolie L’Oréal An edt
Verte Mutine L’Oréal An edt