Italy |
Acronym from founders name; established by Count Giuseppe Visconti de Modrone (1879 to 1941) in Milan, Italy in January 1921; married Carla Erba; all designed attributed to him; signed 'GVM'. Son takes over in 1940; Fabr. Negli Sta GVM; ceased trading in 1970 | |||||
| La Rosa | GI VI Emme | 1920 |
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| Subdola | GI VI Emme | 1920 |
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| Acqua de Fiume | GI VI Emme | 1922 |
Named after D'Annuunzio Fiume expedition of 1921 | |||
| Ampolle Violet | GI VI Emme | 1922 |
A toilet water | |||
| Dimmi De Si Malia | GI VI Emme | 1922 |
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| Malia | GI VI Emme | 1922 |
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| Nina Sorridi | GI VI Emme | 1922 |
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| Rose Perfume | GI VI Emme | 1922 |
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| Verbena | GI VI Emme | 1922 |
Also presented with 'Violette' in a Gemmel Bottle set | |||
| Violette | GI VI Emme | 1922 |
Also presented with 'Verbena' in a Gemmel bottle set | |||
| Acqua Letizia | GI VI Emme | 1924 |
A toilet water | |||
| Acqua Profumata de Aloisa | GI VI Emme | 1924 |
A toilet water | |||
| Ampolle Verbena | GI VI Emme | 1924 |
A toilet water | |||
| Giardini Antico | GI VI Emme | 1925 |
Designed by Count Giuseppe Visconti de Modrone | |||
| Venezia Mai | GI VI Emme | 1925 |
Presented in Venetian glass with a glass flower stopper | |||
| Narciso Reale | GI VI Emme | 1929 |
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| Acqua di Colonia da Visconteca | GI VI Emme | 1930 |
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| Giacinto Innamorato | GI VI Emme | 1930 |
(Hyacinth in Love) Named by Gabrielle D'Annunzio | |||
| Abat-Jour | GI VI Emme | 1940 |
Presented in a figural lamp | |||
| Felce | GI VI Emme | 1940 |
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| Grand Hotel | GI VI Emme | 1940 |
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| Tobacco d'Harar | GI VI Emme | 1940 |
A masculine fragrance | |||
| Zagara della Favorita | GI VI Emme | 1940 |
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| Insidia | GI. VI. Emme | 1945 |
(Ambush) Sub-titled ‘Il profumo che turba’ which means’ the perfume that drives you wild’; presented in a realistically styled dagger flacon in a sumptuous red velvet casket designed by Dino Villani and made by Venini of Murano, a limited editon of 500 bottles | |||
| Miss Italia | GI VI Emme | 1947 |
Named after Rossanna Martini; the Miss Italy for that year | |||
| Miss Italy | GI VI Emme | 1947 |
The English labelled of the above | |||
| Fiorenza | GI VI Emme | 1950 |
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| Gardenia | GI VI Emme | 1950 |
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| Rose Melody | GI VI Emme | 1950 |
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| Ricordo d'Autunno | GI VI Emme | 1951 |
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| Ricordo d'Estate | GI VI Emme | 1951 |
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| Ricordo di Primavera | GI VI Emme | 1951 |
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| Ricordo d'Inverno | GI VI Emme | 1951 |
Presented in a bottle by Vennini | |||
| Augurio | GI VI Emme | Sub-titled 'Mughetto' | ||||
| Giardini di Montecatini XII | GI VI Emme | An edp | ||||
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