| On 31st October 2000, Unilever sold it's Arden business, to US company, FFI Fragrances |
| On completion of sale, FFI decided to trade under the Arden name. |
| The new Elizabeth Arden. Brands inculded the following |
| Elizabeth Taylor brands of Passion and White Diamonds. |
| Mariah Carey |
| Danielle Steel in 2006 |
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| In 2008, the licensing rights for all fragrances under the Liz Claiborne Cosmetics umbrella were acquired by Elizabeth Arden : the included |
| Bora Bora |
| Dana Buchman |
| Ellen Tracy |
| Curve |
| Juicy Couture |
| Lucky Brand Jeans |
| Mambo |
| Mexx |
| Usher |
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